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Mass Communication: Public Relations


Creating content, establishing contacts and maintaining connections with an ever-changing audience is the key to working in today’s media industry. Southeast’s Department of Mass Media prepares students to enter this fast-paced field through a combination of innovative curriculum design, access to dedicated faculty who successfully combine both professional skill sets and academic credentials, and experiential learning opportunities. Students select from one of four options to specialize in: advertising, multimedia journalism, public relations, or TV/film.

The Department of Mass Media is one of the largest on Southeast’s campus and is one of 119 programs nationwide that is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).

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What You'll Do

  • Earn their degrees from an accredited program that is one of about 40 worldwide that have earned Certification in Education in Public Relations (CEPR) from the Public Relations Society of America (PRSA).
  • Have the opportunity to gain practical experience with real clients through course work and the student-run firm, Riverfront Public Relations.
  • Have the opportunity to network with industry professionals and other students worldwide through the Public Relations Student Society of America (PRSSA).
  • Learn the fundamental skills of public relations writing, strategy development, multimedia production, research and relationship-building.
  • Have a wide range of career options including agencies, corporate communication departments, not-for-profit organizations, health facilities, event and entertainment outlets, sports venues, and governmental and political organizations.

What You'll Study

  • MC101 Mass Communication and Society
  • MC301 Mass Communication Theory & Research
  • MC231 Strategic Relations
  • MC330 Public Relations Principles

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Internships & Career Opportunities

  • CNN
  • ESPN
  • Red Letter Communications
  • Osborn barr


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